BEHIND THE SCENES WITH AYR UNITED STRIKER GEORGE OAKLEY
Behind the Scenes: Electric Athletes – George Oakley
For the latest episode of Electric Athletes, we turned our focus to Ayr United striker George Oakley—an athlete whose sharp instincts on the pitch mirror the precision and fluidity of nature itself. This episode is all about movement, opportunity, and making the right choices at the right moments, both as a footballer and as a driver making the switch to electric.
The Concept
Every Electric Athletes episode is built around a central theme that connects the player’s game to the advantages of electric vehicles. For George Oakley, we wanted to highlight his ability to take chances in front of goal and link that to the idea of taking the leap toward sustainable driving. The ocean became a key visual and metaphorical element—just as the tide constantly moves, so too must a striker, always looking for the next opening, always ready to make the right decision.
The Shoot
We structured the episode around two key locations: the training ground, where we captured Oakley’s sharpness in front of goal, and the stunning Ayrshire coastline, where he reflected on his role as a striker and the importance of seizing opportunities.
At the training ground, we focused on crisp, intimate shots of his movement—quick turns, powerful strikes, and that moment of anticipation before a goal. We wanted viewers to feel the intensity of his mindset, the split-second decisions that separate a great striker from the rest.
Then, we moved to the shoreline. The wind was brisk, the waves rolling in a rhythmic motion, creating the perfect contrast to the high-energy shots from training. Oakley’s voiceover tied everything together, drawing the parallel between making the most of chances in football and embracing the future of electric driving.
The Visuals
We leaned into a cool-toned color palette, emphasizing blues and grays to bring out the coastal atmosphere. The training shots were dynamic, using a mix of handheld and slow-motion to capture every detail of Oakley’s movement. For the shoreline, we opted for wider, cinematic framing, allowing the vastness of the sea to complement the narrative’s reflective tone.
The Message
As with every Electric Athletes episode, the storytelling had to feel authentic. Oakley’s final narration line, “The best strikers take their chances. The best drivers take theirs too—go electric.” perfectly encapsulated the ethos of the campaign: footballers and drivers alike should recognize the right moment to make a move.
Final Thoughts
This episode was all about capturing rhythm—both in sport and in nature. Working with Oakley, we saw firsthand how a striker’s mindset aligns with taking the leap into the future of mobility.
Stay tuned for the next installment of Electric Athletes—we’re just getting started!
