Septermber 25'
September has been a busy and rewarding month at Monumont Studios, with projects that highlight both the scale of our creative collaborations and the diversity of our storytelling.
Earlier this week, we wrapped a two-day influencer campaign for the Commonwealth Games. Working with TraitorsSeason 1 winner Meryl Williams and Scottish comedian Paul Black, the campaign set out to bring a new energy and voice to the Games. Influencer-led content is becoming increasingly important in sport because it helps organisations connect with younger, digitally savvy audiences who might not engage with traditional broadcasts. By combining the excitement of live sport with the personalities fans already follow and trust, this campaign is helping to make the Commonwealth Games feel more accessible, relatable, and shareable across social media. With a special guest appearance from the MacLean brothers fresh off their historical trip around the pacific.
Traitors start Meryl Williams and The MacLean Brothers
At the same time, our team is in production for a new commercial with the University of Edinburgh, showcasing the talent and dedication of their student athletes. This project is an opportunity to celebrate the unique balance between academics and elite sport, and we’re approaching it with an emphasis on immersive storytelling. Using specialist camera equipment, dynamic tracking shots, and distinctive angles, our aim is to create content that not only captures performance but also puts the viewer right in the heart of the action. Whether it’s the intensity of training, the precision of technique, or the emotion of competition, our goal is to make audiences feel like they’re part of the journey.
The team working on ways to get immersive angles
These projects reflect our broader mission at Monumont Studios: to help sporting organisations and rights holders reach new audiences through creative, impactful video production. For us, sport is about more than just the final score — it’s about the stories, personalities, and emotions that make people connect with the game. If you’re looking to bring your sporting event, campaign, or athlete story to life, we’d love to collaborate.
Scottish comedian Paul Black in action