GLASGOW 2026 - TEAM SCOTLAND BOXERS ARRIVE
The Brief
With the Commonwealth Games coming to Glasgow in 2026, TEAm scotland needed to put their new boxing squad in front of the camera ahead of the Games. The commission came directly from two clients with distinct needs: Glasgow 2026, the Organising Committee, and Team Scotland. Both required interview content, supporting footage, and social-ready assets from a single production day.
The challenge was straightforward in concept but demanding in execution: serve two clients simultaneously, each with their own editorial angles, without the day feeling disjointed or the content feeling interchangeable.
The Approach
Rather than running a single production line and splitting the footage in post, Monumont structured the day as a series of dedicated stations — each with a clear purpose, a crew member assigned to it, and a defined output. Four stations ran in parallel across the gym floor at the Boxing Scotland High Performance Centre in Glasgow, with eleven athletes rotating through them across the course of the day.
The station model was the right call. It meant Glasgow 2026 got interview content shot specifically to their angles, and Team Scotland got the same — not repurposed material, but content conceived and captured with each client's framing in mind from the outset. The gym environment served as the backdrop throughout, keeping the aesthetic grounded in the sport and the athletes' world rather than a sterile interview setup.
On the Ground
Two interview stations ran simultaneously, each oriented around the specific angles their respective client wanted to explore. Glasgow 2026's content leaned into the narrative of the Games coming home — the significance of competing on home soil, in front of home crowds. Team Scotland's station took a different line, drawing out the squad dynamic, the collective ambition, and what it means to represent the nation. Both were conducted in the same space, on the same day, with the gym as a shared canvas — but the editorial intent behind each was distinct, and that distinction is visible in the finished material.
Alongside the interview stations, a dedicated B-roll crew worked across the gym floor capturing the environment, the athletes, and the atmosphere of a squad preparing for the biggest competition of their careers. The fourth station was built for social — not general-purpose footage, but content shot with specific moments and occasions in mind, held back for deployment closer to the Games when it will carry the most weight.
Eleven athletes moved through the stations across the day, with four crew members each anchored to their own output. There was no doubling up and no compromise — every station had the focus it needed to do its job properly.
Turnaround and Delivery
The shoot took place on a Thursday. Every asset was delivered and ready for use by Monday morning. Across nine finished assets, the content accumulated over 80,000 views within five days of going live — a strong early indicator of the appetite for Scottish Boxing content in the build-up to Glasgow 2026.
The social content captured on the day remains in reserve, scheduled for release at moments that will matter most as the Games approach.
Why Monumont
Media days of this shape — multi-client, multi-output, single day — succeed or fall apart depending on how the production is structured before anyone walks through the door. The station model Monumont brought to the Boxing Scotland High Performance Centre meant two clients with genuinely different editorial needs could be served from the same day without either receiving a diluted version of what they asked for.
The numbers in the first five days speak to content that landed. The work that's still to come — held back, ready to deploy — is the longer game.