Partick thistle fc 26/27 home and away kit launch

A kit launch is one day. The kit lives for a season. Everything the club puts out over the next ten months — the reveal, retail, matchday graphics, social — leans on the images made in that one window. That's the weight we carried into this shoot, and it's why we ran the whole thing start to finish.

The brief

Partick Thistle needed launch photography for both the new home and away kits — a set of images strong enough to carry the reveal and versatile enough to work everywhere afterwards. Too many kit launches settle for a player standing against a grey wall. We didn't take the job to make that.

Two locations, one idea

The creative was built around a simple truth: a kit doesn't belong to a photo studio. It belongs to the ground and it belongs to the people.

So we shot in two places.

Firhill. The home kit photographed where it earns its meaning — in the stadium, in the stands, in the tunnel. The architecture of the ground gave us texture and scale, and it roots the images in something no rented backdrop can fake.

Wintergills. The away kit shot in the pub every Thistle fan knows. Wintergills isn't a location choice a brand agency makes from a mood board — it's a choice you make when you understand the club. The wood, the taps, the worn edges of a proper supporters' pub gave the away kit imagery a character that separates this launch from every polished, interchangeable reveal in the league.

Stadium and pub. Matchday and everything around it. That's the full life of a football shirt, and that's what the photography set out to capture.

Handled from start to finish

We took ownership of the shoot from the first conversation. Concept, location scouting and permissions, shot list, player scheduling, kit logistics, lighting, and the full edit and grade — all of it ran through Monumont. That's not a control thing. It's an accountability thing. When one studio holds the whole chain, nothing falls through the gaps, and the club gets its players back on time.

The look was set before a single frame was shot: gritty, editorial, honest. No gloss for the sake of it. Thistle is a club with texture, and the imagery had to match.

The result

Partick Thistle received a complete launch photography package covering both kits — hero images for the reveal, and a deep set built for retail, social, and press without needing a second shoot. Images made in the places that actually mean something to the support, delivered by one studio with one chain of accountability.

Start to finish.